Your design-minded better half. Drive sales with brand marketing. We’re here to help bolster the value of your brand—with the goal to help you outgrow us.https://thea8ency.com/en-UShttps://thea8ency.com/how-to-hire-for-strategy/https://thea8ency.com/how-to-hire-for-strategy/< The 8sight — Archive March 7, 2024 Hiring an agency for brand work shouldn’t be a quick and easy process. It’s a significant investment of time and money for returns that aren’t immediately visible. Since branding is a long game that will matter beyond the budget, how should your company evaluate who to partner …Thu, 07 Mar 2024 20:08:11 GMThttps://thea8ency.com/rebrand-or-refresh/https://thea8ency.com/rebrand-or-refresh/< The 8sight — Archive February 21, 2024 A rebrand is not a go-to fix for business problems. The most important strategic tool? Having a brand strategy to help drive your marketing plan. But before you dive into altering it, let’s make sure you’re on the right path. Deep dive and consider the following for …Tue, 20 Feb 2024 19:54:06 GMThttps://thea8ency.com/2024-and-the-state-of-your-brand/https://thea8ency.com/2024-and-the-state-of-your-brand/< The 8sight — Archive January 24, 2024 Your brand is not what YOU say it is, it’s what THEY say it is. Have you stopped to think about what your customers say your brand is? The Modern8 point of view aligns with Brand Gap author Marty Neumeier’s belief—customer perception is everything, but most importantly, …Wed, 24 Jan 2024 09:30:00 GMThttps://thea8ency.com/get-to-the-core-of-it/https://thea8ency.com/get-to-the-core-of-it/< The 8sight — Archive November 30, 2023 Before you read this, write down a purposeful description of your company in no more than 50 words. Save it, we’ll come back to it. Now let’s get into some different ways to build a purpose. To start, consider posing and exploring these questions to yourself and …Thu, 30 Nov 2023 23:29:54 GMThttps://thea8ency.com/the-power-of-purpose/https://thea8ency.com/the-power-of-purpose/< The 8sight — Archive November 8, 2023 By now we’ve all heard Simon Sinek’s quote, “People don’t buy what you do, they buy why you do it.” So WHY revisit this concept? In brand marketing, it remains as important as ever. Consumers aren’t just looking for a product or service that will serve their …Wed, 08 Nov 2023 18:15:17 GMThttps://thea8ency.com/knowing-oneself/https://thea8ency.com/knowing-oneself/< The 8sight — Archive October 11, 2023 Understanding the importance of a fully formed personality is only scratching the surface within the realm of brand marketing. To truly utilize its potential, your brand should not only understand why it’s important (we covered this in the last newsletter) but how to create and use one …Thu, 12 Oct 2023 08:00:21 GMThttps://thea8ency.com/hello-brand-meet-you/https://thea8ency.com/hello-brand-meet-you/< The 8sight — Archive September 28, 2023 Last week we delved into how and why a clear brand personality serves as a guide for content creators, but understanding how to develop and use one can feel nebulous. To create a brand personality, you need to not only have an understanding of your company’s culture …Thu, 28 Sep 2023 15:34:35 GMThttps://thea8ency.com/there-is-only-one-you/https://thea8ency.com/there-is-only-one-you/< The 8sight — Archive September 14, 2023 In a social media run world that contributes to content and information overload, it can be a task to create unique and memorable marketing that captures your audience’s attention and holds it. Customers don’t buy experiences and products rationally. They are highly influenced by the way they …Thu, 14 Sep 2023 17:04:25 GMThttps://thea8ency.com/hear-what-is-said/https://thea8ency.com/hear-what-is-said/< The 8sight — Archive September 7, 2023 At a8ency and modern8 we view the brand voice as the amplifier of your brand personality. When creating engaging content for your brand, the voice is a necessary component for brand distinction. Oftentimes the brand voice is overlooked within the pillars of strategy for branding and marketing. …Thu, 07 Sep 2023 16:39:55 GMThttps://thea8ency.com/with-some-feeling-now/https://thea8ency.com/with-some-feeling-now/< The 8sight — Archive August 17, 2023 In our last newsletter, we addressed why a strong brand has a memorable and well-designed look and feel. Now let’s talk about the how. A first and important step is to understand who you are and what emotions you want your audience to feel. This will serve …Thu, 17 Aug 2023 18:17:44 GMThttps://thea8ency.com/that-design-feeling/https://thea8ency.com/that-design-feeling/< The 8sight — Archive August 7, 2023 A strong brand has a memorable look and feel, making it easy for your audience to find you, remember you, and become loyal to you. We buy based on emotion but justify with logic. Research into the power of emotion has shown that emotion is largely controlled …Fri, 04 Aug 2023 19:13:48 GMThttps://thea8ency.com/you-should-advertise-on-podcasts/https://thea8ency.com/you-should-advertise-on-podcasts/< The 8sight — Archive June 28, 2023 Finding places that your buyers are is getting increasingly difficult and less cost-effective. Chances are your buyers are involved, some way somehow, with a podcast community—from being a devoted and constant listener that follows their hosts on social media to the fair weather listener that tunes in …Wed, 28 Jun 2023 09:30:12 GMThttps://thea8ency.com/how-to-make-a-really-really-good-podcast/https://thea8ency.com/how-to-make-a-really-really-good-podcast/< The 8sight — Archive June 2, 2023 Your target audience is interested in your expertise, they just don’t know it yet. They also most likely have 10-30 minutes a week to listen, so give them something to hear. Great content isn’t always the best produced, but it has insight that reaches and targets your …Fri, 02 Jun 2023 17:00:43 GMThttps://thea8ency.com/you-should-start-a-podcast/https://thea8ency.com/you-should-start-a-podcast/< The 8sight — Archive May 18, 2023 Creating content that is worth paying attention to is very, very hard, and podcasting is no different. Starting your own podcast isn’t just about having good content, it’s signaling to buyers, industry peers, and others that you know what you’re talking about. We began our podcast, By …Thu, 18 May 2023 17:10:39 GMThttps://thea8ency.com/make-better-content/https://thea8ency.com/make-better-content/< The 8sight — Archive May 4, 2023 Last week I said you should stop unnecessary spending on SEO. This week I’ll convince you to spend more for great content. Five minutes ago, I added my email address to a LinkedIn post that had 11,000 comments to get access to a one-sheet of financial basics. …Fri, 05 May 2023 19:38:11 GMThttps://thea8ency.com/a8-m8-interview-with-the-shop-salt-lake-city/https://thea8ency.com/a8-m8-interview-with-the-shop-salt-lake-city/< The 8sight — Archive April 27, 2023 TRANSCRIPT 0:02 so we’re going to start with a quick mic check hi I’m Alicia Smith and I work at modern Aid and agency 0:10 and I’m Peter Stevenson and I also work at modernate and agency 0:18 all right Alicia can you tell us a little …Thu, 27 Apr 2023 17:57:02 GMThttps://thea8ency.com/you-should-quit-spending-money-on-seo/https://thea8ency.com/you-should-quit-spending-money-on-seo/< The 8sight — Archive April 20, 2023 SEO is a long game, and search conditions will change, even six months from now. Unless Organic Search is already a large portion of your traffic, you should rethink where you are spending that budget. I asked ChatGPT what small businesses should do to be found online, …Thu, 20 Apr 2023 17:19:26 GMThttps://thea8ency.com/we-see-you-driving-by/https://thea8ency.com/we-see-you-driving-by/< The 8sight — Archive March 17, 2023 The tech age makes it so easy to create content and get a brand out there, but it also makes your brand very easy to ignore—or worse, be unseen. It’s so easy to block and ignore digital ads, especially with help from browser apps and widgets, which …Tue, 21 Mar 2023 22:40:02 GMThttps://thea8ency.com/to-subscribe-or-unsubscribe/https://thea8ency.com/to-subscribe-or-unsubscribe/< The 8sight — Archive March 1, 2023 In our last email, we shared our thoughts on how newsletters are the low-hanging marketing fruit, so how do you strategically utilize this platform successfully? Identify those goals — Different campaigns, different goals, so what is the point you want to make? Ranging from a direct sale …Wed, 01 Mar 2023 15:54:58 GMThttps://thea8ency.com/roi-straight-to-the-inbox/https://thea8ency.com/roi-straight-to-the-inbox/< The 8sight — Archive February 16, 2023 The ability to access and connect with your customers are a few of the biggest advantages of modern technology, yet so many companies don’t take advantage of the opportunity. We know marketing endeavors can be costly with ROIs that are not easily measurable. So before spending dough …Wed, 15 Feb 2023 20:56:47 GMThttps://thea8ency.com/optimize-or-bust/https://thea8ency.com/optimize-or-bust/< The 8sight — Archive January 18, 2023 Presenting proper messaging while refining the conversion rate optimization (CRO) on your website aren’t passive exercises. Your messaging should educate customers or clients of two imperative whys: why you and why now. The messaging must be clear and concise while naturally directing the audience to follow an …Tue, 17 Jan 2023 21:02:39 GMThttps://thea8ency.com/an-effective-website-is-a-deliberate-website/https://thea8ency.com/an-effective-website-is-a-deliberate-website/< The 8sight — Archive January 5, 2023 Deliberate websites don’t just happen. To attract and retain traffic, a website’s content, design, and experience must converge to reflect the needs of your user. Flashy sites alone—even if they are coolly designed—just don’t cut it anymore, and neither do wordy websites, which don’t look cool and …Thu, 05 Jan 2023 01:08:58 GMThttps://thea8ency.com/use-it-your-brand-or-lose-it/https://thea8ency.com/use-it-your-brand-or-lose-it/< The 8sight — Archive November 21, 2022 We’ve established that marketing created with a clear brand-based message, point of view, voice, personality, and look and feel will resonate and create a lasting relationship with your target audience. Marketing is constantly changing, and digital tools now enable you to connect to a carefully curated audience. …Mon, 21 Nov 2022 16:45:16 GMThttps://thea8ency.com/a-very-modern-brand/https://thea8ency.com/a-very-modern-brand/< The 8sight — Archive November 10, 2022 In the past, the logo and packaging defined brands—today, it’s about much more. A brand is the feeling consumers get when they hear its name. A brand is defined by its story and the values it stands for. The best brands can be defined by one word—Ford …Thu, 10 Nov 2022 16:42:49 GMThttps://thea8ency.com/brand-marketing/https://thea8ency.com/brand-marketing/< The 8sight — Archive November 2, 2022 Effective brand marketing results in a connection to the customer, and, if presented compellingly, an emotional connector that creates loyalty and revenue. But how is this connection created and maintained? Through brand personality—consumers are always looking for human-like aspects to be reflected in brands. Through brand voice—traditional …Wed, 02 Nov 2022 16:13:39 GMThttps://thea8ency.com/branding-marketing/https://thea8ency.com/branding-marketing/< The 8sight — Archive October 27, 2022 We define branding as a strategic and emotional foundation that builds customer loyalty over time. Marketing is typically defined as the action of promoting and selling goods and services. We’ve often been asked if we also offer marketing, and, up until now, we’ve politely declined by stating …Thu, 27 Oct 2022 16:31:43 GMT